Who owns Our Lady of Guadalupe?

While attending the “Creadores de Im�genes Cristianas” seminar in Chile last month, I heard about this business deal that licensed The Virgin of Guadalupe Image to a US company, Viotran, that handles wire transfers immigrants use to send money home. I wonder if it is true.
It was a discussion of intellectual property rights and patents. This is an area where the World Trade Organization, Institutional Church and indigenous spirituality meet. It is my continued hope that the narrow-minded philosophy of the WTO will soon cease to be the only framework for these strange and sinister maneuverings over who owns what images.
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